Some of you may know that the Republican governor’s conference was in Miami this year. Usually this conference is used to explain party positions, review the party platform and in general get input from the Republican chief executives. Most of the time, these conferences are good for a party because it allows for points of view from “beyond the Beltway” to be expressed and considered. This year was different. This year the Republican governors who gathered in South Florida were told that the reason the party lost control of the House and the Senate was, not that the party ran some very crappy campaigns with mediocre candidates. Nope, that wasn’t the problem at all. The real problem was that the “Republican brand” has been tarnished and is in need of repair.
I am so glad that the geniuses running the erstwhile “conservative” party in this country have figured that out. The cure? Less scandal and more fiscal restraint. Boy howdy! I could have told them that about two years ago.
So, let me try to explain my position, in clear simple terms that even the wonder kids running the Republican party can understand. First, the Republican party is not a “brand”. It is a coalition of people who all have the same core beliefs, fiscal restraint, strict construction of the Constitution and a belief in curtailing the size of the government. This is not completely the case as it also includes members who are libertarians, statists and progressives. More importantly, the party exists to win elections, nothing more, nothing less. In order to win elections, you have to be able to field candidates who have the following qualifications; a belief in the core values of the party, charisma and the ability to convince voters that they really do stand for something different than the other candidates running for a particular office.
This is where the Republican party has failed ever since 1992. Since that time the Republican party has moved closer to the positions of the Democratic party especially when it comes to government expansion and the expansion of entitlements. Lesson one is that you cannot out liberal the Democrats. Instead, the Republicans should have cut back entitlements, fostered the growth of small business and drastically cut the size of government departments.
Furthermore, the Republicans have found themselves in a social quagmire. Rather than floating the idea of a constitutional amendment to ban flag burning, the Republicans should have led by moral example. Yet, even there they failed being caught up in scandals in Ohio and Congress.
Finally, the Republicans need to find charismatic candidates. Other than John McCain, who is there really? George Allen? Has anyone really heard him speak? He is about as exciting as one of Disney’s animatronic presidents. Mitt Romney? About as convincing as a church warden. Unfortunately, this seems to be another area in which the Republicans need help. A candidate has to make the people BELIEVE, not just mouth sound bite phrases.
When the Republican figure these points out, if they ever do, they will then be able to successfully campaign for office. Becoming more like the Democratic party is not the answer and neither is fielding candidates who lack the courage of their convictions. One more thing, the government isn’t a pair of sneakers, changing a brand’s image won’t help.